Marketing Analytics Productization at Scale

Productised marketing analytics reporting tools, cutting reporting time and helping win 4 new enterprise clients.

75% Reporting Reduction

4 New Clients

30–90d Product Roadmaps

Overview

Productised Brandometer 360 and Brandformance using Google ADH with 30- and 90-day roadmaps. Built an ABM campaign reporting tool that slashed reporting time from 2 days to half a day. Designed pricing benchmarks and case study repositories that helped the sales team win 4 new enterprise clients.

Impact

A fuller write-up with the full rollout story is coming soon.