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Product Management

Frameworks, case studies, and field notes on building products people love.

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Types of APIs Explained for AI Product Managers

Learn the major types of APIs—Open, Partner, Internal, and Composite—and API architectures such as REST, SOAP, and RPC, with practical guidance for AI Product Managers.

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What is a Product?

What a product really is, using Philip Kotler's Core, Actual, and Augmented product model, explained with a simple washing machine example.

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About API: Understanding API for a Dummy Like Me

A plain-language walkthrough of what an API actually is, using a waiter analogy, a flight-booking example, and the jargon every PM eventually has to learn.

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What is an SDK?

A simple toolbox analogy for understanding what a Software Development Kit actually is — the tools inside it, its benefits, common types, and drawbacks.

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Three Interesting User Personas of BigBasket

A user research case study building three distinct BigBasket personas — Novice, Intermediate, and Advanced — complete with journey maps for each.

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One Feature That Improves Netflix

A product case study proposing a 'watched' indicator for Netflix, built on user research and the North Star Metric framework.

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