Resources
Free Tools & Templates for Product Managers
Real artifacts from real PM work — PRD templates, growth trackers, AI prompt packs, and checklists. Built from 6+ years across SaaS, Q-commerce, and PropTech.
PRD Template
A structured Product Requirements Document covering everything from problem framing to success metrics. Based on the PRDs used at Zopping and Oculon AI.
- Problem statement & user pain framing
- Goals, non-goals & success metrics
- User stories with acceptance criteria
- Technical constraints & dependencies
- Launch checklist & rollout plan
Product Roadmap Template
A quarterly roadmap tracker for teams managing multiple features and initiatives. Supports both now-next-later and calendar views.
- Quarterly initiative tracker
- Feature-level priority & status columns
- Dependencies & ownership mapping
- Progress dashboard with auto-calculations
- Stakeholder view (executive summary tab)
Competitive Analysis Canvas
The exact framework used to benchmark 40+ FP&A tools during the Oculon AI product build. Adapt it for any market.
- Feature-by-feature comparison matrix
- Pricing & positioning tracker
- Target ICP mapping per competitor
- Strengths & weaknesses summary
- White space opportunity identifier
User Story Map Template
A JTBD-informed story map that helps teams visualise the full user journey before writing a single line of code.
- User activity → task → story hierarchy
- Persona & JTBD context columns
- Release slicing view (MVP vs V2)
- Story point & sprint tagging
GTM Strategy Template
A go-to-market playbook template built from real launch experience across Zopping merchants, Oculon beta, and Styldod's viral growth campaign.
- Target audience & ICP definition
- Positioning statement framework
- Channel strategy & budget allocation
- Launch timeline & milestone tracker
- Success metrics & KPI dashboard
OKR Tracker
A quarterly OKR tracker with health indicators and auto-calculated progress scores. Built for small product teams and growth squads.
- Objective + Key Result structure
- Weekly check-in columns with RAG status
- Auto-score calculation (0–1 scale)
- Team & individual OKR separation
- Quarter-over-quarter comparison view
A/B Test Log
Track every experiment your team runs — hypothesis, sample size, results, and learnings — in one structured log that builds institutional knowledge.
- Hypothesis & test design section
- Sample size calculator (built-in formula)
- Control vs variant result tracker
- Statistical significance flag
- Learnings & next steps log
AI Prompt Pack for PMs
25+ battle-tested prompts for every stage of the PM workflow — from user research synthesis to PRD drafting, sprint planning, and stakeholder updates.
- User interview synthesis prompts
- PRD & user story generation prompts
- Competitive analysis prompts
- Stakeholder update drafting prompts
- Sprint retro & OKR writing prompts
AI Tools Stack for PMs
A curated, categorised directory of AI and marketing tools actually used in day-to-day PM and growth work — updated regularly.
- AI writing & research tools
- Analytics & data tools
- SEO & marketing tools
- Design & prototyping tools
- Coding & automation tools
Product Launch Checklist
A 20-point pre- and post-launch checklist for shipping product features without anything slipping through the cracks.
- Pre-launch: engineering, QA, analytics
- Pre-launch: comms, enablement, support
- Launch day: monitoring & escalation
- Post-launch: data review & iteration
PM Interview Prep Checklist
A structured guide for senior PM interviews — covering product design, estimation, strategy, and behavioural questions with frameworks for each.
- Product design question framework
- Estimation & metrics approach
- Strategy & root cause frameworks
- STAR method for behavioural Qs
- Questions to ask the interviewer
Onboarding Audit Checklist
The audit framework behind Zopping's onboarding revamp that led to 2.5× faster activation. Use it to score and fix your own onboarding flow.
- First-session friction audit (35 checks)
- Activation milestone identification
- Aha moment mapping worksheet
- Drop-off point identification guide
- Fix prioritisation matrix